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Every business day of the year, there are business lunches taking place. And every business day there are bad business luncheon manners being displayed and observed. Inexperienced staff members to experienced business executives commit these business manner blunders because too many people forget their manners at the business luncheon table. And these business lunch manner faux pas result in a negative image of the person committing them and the company they represent.

All business manners are essential to building relationships in today’s business world. People, who present themselves very favorably, will maximize their business potential. I am very passionate about business manners and believe very strongly in the results that follow the use of good business manners in every type of business setting you encounter. The potential for negative impacts is considerable in any business meeting and business luncheons are no exception. Improve your business luncheon meeting etiquette and you will witness positive results in such forms as attentiveness, comfort, clear communications, and trust.

Your Strategic Thinking Business Coach would like to offer the following ten (10) tips to ensure good business manners at your business luncheon meetings.

Business Luncheon Manners Tip #1: Use strategic thinking in planning your business luncheon meeting location. Think very carefully about choosing the right restaurant because your choice says a lot about you and about how you feel toward your guest(s). If you select a restaurant that is too casual or inexpensive the guest(s) may not feel valued. On the other hand, if you select one that is too extravagant and expensive they may perceive you as wasteful and wonder how prudent you will be with their money if you win their business. The strategic thinking approach is to suggest that your guest(s) select the place. Their choice will tell you a lot about them, too.

Business Luncheon Manners Tip #2: Know your guest’s business. Do your “homework” and learn everything you can about their business and current trends in their industry. The most strategic tool to do the homework is to do a Google search. The more you know about the guest’s company the more impressed they will be with you.

Business Luncheon Manners Tip #3: Whenever possible, meet at the other party’s office and accompany him or her to the restaurant. Suggesting that you will meet them at the selected restaurant may save a little time and may be okay only if the other party is someone you have met before and will easily recognize. This will help avoid any potential awkward or embarrassing moments such as each of you waiting for the other to arrive when each of you has already been seated.

Business Luncheon Manners Tip #4: Never assume your business guest is looking for a social encounter. Although people in a business setting can sometimes appear extremely friendly or open that doesn’t mean they have the slightest interest in meeting up with you after hours.

Business Luncheon Manners Tip #5: Always be prepared to engage in some well-informed small talk. Avoid awkward silences by having a few casual, non-business topics in mind. Ask your guest(s) interesting questions and let them know that you would like to know what they think. People enjoy giving their thoughts on things that interest them.

Business Luncheon Manners Tip #6: Don’t “bad mouth” the competition. A business meal gives you the chance to talk about the benefits and value you bring to your clients and customers. Saying negative things about your competition always is in bad taste. Commit to building solid business relationships by outperforming the competition, not by putting them down.

Business Luncheon Manners Tip #7: Never, ever talk with your mouth full! Unfortunately there are far too many otherwise successful executives who never learned that they should not talk with food in their mouths. Instead of talking with your mouth full, take small bites, so that you can quickly swallow if somebody asks you a question.

Business Luncheon Manners Tip #8: Drinking alcohol will impact your judgment; so unless your business guest(s) takes the lead, don’t suggest ordering any alcoholic beverages. If you are in a situation where the guest(s) take the initiative and orders alcohol, you can avoid an awkward situation by ordering something light like a wine spritzer. And then simply do not finish drinking it.

Business Luncheon Manners Tip #9: Always be kind to the wait staff. “Anyone who is nice to you but nasty to their server is not a nice person. Be polite to restaurant staff, no matter what happens. This can be tough but it will provide an opportunity to form a favorable impression upon your guest(s).

Business Luncheon Manners Tip #10: Never ever ask your guests to help you figure out the tip. It is hard to imagine anything tackier at a business luncheon meeting than showing someone how much you just spent on them. Anyone who can read a menu will already have a pretty good idea anyway. If you can’t read the check without your glasses, then have them with you at all times.

What is Branding?

Let’s face it, brands are everywhere. A brand is how we identify products, services, people, places and religions. Everything can be “branded,” however, a brand is more than just a logo or identity; it represents a symbolic construct created within the minds of people that consists of all the information, expectations and personality associated with a company, product or service. It can symbolize confidence, passion, belonging, or a set of unique values. A brand is an experience.

Branding has been around for more than 5,000 years. Historically, branding was used as a way for farmers to stamp their livestock, a way of saying, “that’s mine.” By the 20th century, it had evolved into more than just a way for farmers to mark their property; the industrial revolution introduced mass-produced goods and the need for companies to sell their products to a wider market. By applying branding to packaged goods, the manufacturers could increase the consumer’s familiarity with their products in an effort to build trust and loyalty. Campbell Soup, Juicy Fruit Gum and Quaker Oats were among the first products to be ‘branded.’

In the 1900′s, companies adopted slogans, mascots and jingles that began to appear on radio and television. Marketers soon began to recognize the way in which consumers were developing relationships with brands in a social and psychological sense, and over time learned to develop their brand’s identity and personality traits; such as youthfulness, luxury or fun. Branding became more personal. This evolved into the practice we now know as “branding” today, where the consumers buy “the brand” instead of the product. This trend continued to the 1980s, and is often quantified in concepts such as brand value and brand equity.

In today’s modern digital age, the Internet and social media have had major impacts on branding in a very short time. Brands are now more connected to consumers than ever before across numerous “touch points”-websites, blogs, social media, videos, television, magazines, mobile phones, applications, games, events and even art installations are all common channels where brands are engaging consumers. Unlike 20th century practices where consumers were passive receivers of messages, today’s successful branding campaigns involve multidimensional, two-way communication where consumers participate, share, and interact with a brand. Branding has become a physical, social and psychological experience.

The “brand experience” is the concept that a company’s identity and design evoke certain sensations, feelings and cognitions for the consumer. Several dimensions can distinguish the brand experience: sensory, affective, intellectual, and behavioral. Such stimuli appear as part of a brand’s design and identity, packaging, communications, and environments. Prime examples of some of the most experiential brands are Victoria’s Secret, Apple and Starbucks. Not only is branding about the individual’s awareness of the brand, but the experience the brand brings to the individual; the prospect that the individual moves from awareness of the product to consideration, to loyalty, to advocate. Hewlett Packard CEO, Meg Whitman, says, “When people use your brand as a verb, that’s remarkable.” For example, “Google it,” “Skype date?” or “Photoshop that picture!”

A strong brand is a critical marketing asset, as important to your business as the product itself. In our rapidly changing and increasingly complex world, technology and human interaction are intersecting in new ways, creating an experience economy where trust, conversation and brand portability are crucial to remaining relevant. Big will no longer beat the small. It will be the fast beating the slow.