Branding Really

Now that you have decided on the purpose of your group trip, where you want to travel and what time of the year, you will now be faced with the task of planning your group tour. There will be many questions to answer, lots of details to complete and numerous deadlines to meet. Knowing what to tackle first, what decisions to make and what support you will need throughout both the planning period and on the trip will help make the process run smoothly. The key is to plan far in advance.The planning all begins with a timeline. Following are some general guidelines for mapping out the period from when the seed is planted until the departure date. Note: This timeline may differ depending upon your type of group, what destination you have chosen and when you may be traveling.18 Months Prior to DepartureWho will be invited to participate?
Determine the approximate length and dates of the trip.
Begin researching your chosen destination to find out what attractions, museums, theme parks, outdoor adventures, water parks, etc. you would like to attend and the costs associated with each.
Begin researching transportation, hotels, vacation homes, dining and shopping (if applicable) and the costs associated with each.
If this is a school trip, talk with the school principal and/or administration to receive their approval.10 to 12 Months Prior to DepartureSet firm dates.
If flying, final pricing may not be available until 10 months prior to departure. Also, arrange transportation to and from the airport when you have secured your flights.
Motorcoach/minibus companies also work 10 months in advance. If traveling by motorcoach or minibus, you should begin the quoting/booking process now and choose a transportation company.
If you are traveling by van(s) from your hometown, then begin the quoting/booking process from van rental companies.
Begin the hotel/vacation home resort quoting/booking process. After receiving the quotes, choose a hotel/vacation home resort and book it!
If you have decided to include meals in the trip, begin the group-friendly restaurant, dinner show quoting/booking process. After receiving the quotes, choose which restaurants your group desires and book them!
If shopping is important to your group, this will be a good time to request a meet/greet to obtain discounts from the shopping center/retail store.
If you are a youth group, determine who your chaperones will be which may include parents, teachers, sponsors, etc.
Project the estimated/approximate cost per person.
Announce the tour including the cost per person and start promoting it by means of email, flyers, posters, website, social media, newsletters, etc.
Set up a deposit and payment schedule for each member in your group as they sign up.
If participating in a music/dance/theatre festival, fill out all paperwork and submit.
If you desire travel insurance, now is the time to research, fill out paperwork and submit.6 to 9 Months Prior to DepartureContinue promoting the trip via newsletters, social media, emails, meetings, etc., keeping interest alive in those who have signed up and possibly attracting a few more to sign up.
If you are a school group, scouting troop, youth group etc., begin fundraising activities if needed.
If your trip is an educational tour, create a list of reading materials or study exercises to prepare students for the trip
Distribute a copy of the itinerary to all members of your group (meetings, association, youth group, scouting, religious, reunion, etc.)
Participants should be signed up with deposits paid.
Confirm all reservations including hotel/vacation homes, transportation, attractions, dining, shopping, travel insurance and anything else.4 Months Prior to DepartureContinue promoting the trip via newsletters, social media, emails, meetings, etc., keeping interest alive in those who have signed up and possibly attracting a few more to sign up.
Contact anyone who has shown an interest but still has not committed.
Continue fundraising if needed.
Collect payments per your payment schedule.3 Months Prior to DepartureFinal payments are due from those who have paid deposits, made payments, etc.
Finalize lists of all participants and choose roommates for hotels (if applicable), seating arrangements on the motorcoach (if applicable), and/or seating arrangements on your flight if flying
Purchase all theme park, attraction, water park and dinner show tickets and begin making final payments to your chosen hotel/vacation homes, restaurants, transportation companies, etc.1 Month Prior to DepartureSchedule a final meeting to confirm the details of your trip including packing lists, travel tips and any last-minute information.
Make sure you obtain emergency contact, medical and allergy information from each traveler.
If you are a youth group, make sure parents have your emergency contact information.
Make sure all permission forms, travel insurance forms, etc. are completed for each traveler.As previously stated, the above timeline is a general guide and can differ depending upon your type of group, what destination you have chosen and when you may be traveling. Use this timeline as a guide to map out your trip from the start of planning to the departure date. By employing this step-by-step process, you will be able to successfully plan each stage of your group trip resulting in a smooth tour without any surprises.

A strong brand is important in this day and age of constant advertising everywhere we turn. Having a strong brand would ensure that your ideal customers think of you as the best provider before anyone else in your industry or niche.

If you’re a solopreneur, start-up or entrepreneur and you are the biggest element of your brand, think about how you will stand out and get noticed. What is the one thing that will make your ideal prospects sit up and take notice? In what way can you make yourself or your business memorable? Don’t worry – you can have a “rockin” brand just like the big boys!

Here’s a quick list of branding tips:

1. Picture it and make it visual. Branding is best when it is simple. I think the best brands create theater of the mind in the consumer’s mental eye. If you can make an association in people’s minds that will help them to remember you. Can you picture the original soft drink bottle shaped like an hour glass or the famous fast food chain with yellow arches? Yes, I thought so. You get the picture…

2. Get Creative and make it fun. Some of my favorite entrepreneurs have quirky, humorous or amusing elements incorporated in their brand. If you come up with an idea that’s a little off kilter, don’t discount it. It just might work. Ask a group of colleagues for their honest opinion. If you’re a part of a professional networking group, do your own focus group survey. Send an email asking for input on your brand and ask how it strikes the reader. You’ll get tons of varied responses but it’ll be great feedback.

3. Rock The Tweet. There’s no denying that Twitter is an entrepreneur’s best friend. You can quickly gain a following of several hundred to several thousands of potential customers and brand ambassadors. Social media is crucial in coming up with your brand concept. Make sure you check to see if the brand name you want is “tweetable.” Simply put, when choosing a brand name, make sure it works well with social media outlets.

4. Credibility. It’s great to have fun with your brand. However, make sure that it is authentic, believable and something you can stick with. Make sure that you are comfortable with the brand position and identity you have chosen. If you don’t believe in your own brand, no one else will. The worst thing would be to choose a brand and then change it repeatedly because you just aren’t sure what message you want to convey.

5. Consistency is key. Once you have created your brand, make sure you market it and use it everywhere. Many entrepreneurs have one brand image on their business cards and another on brochures or stationary. Think of how major corporations use their brand, you see it on their website, stationary, logo, mailing labels, specialty items, and more. It’s important to establish your brand in all elements of your marketing and public relations efforts. Make sure that you get rid of any old branding that you are no longer using. The last thing you want is to confuse your target audience about who are and what your brand is about.