Branding: A Brand Is More Than a Logo

What is Branding?

Let’s face it, brands are everywhere. A brand is how we identify products, services, people, places and religions. Everything can be “branded,” however, a brand is more than just a logo or identity; it represents a symbolic construct created within the minds of people that consists of all the information, expectations and personality associated with a company, product or service. It can symbolize confidence, passion, belonging, or a set of unique values. A brand is an experience.

Branding has been around for more than 5,000 years. Historically, branding was used as a way for farmers to stamp their livestock, a way of saying, “that’s mine.” By the 20th century, it had evolved into more than just a way for farmers to mark their property; the industrial revolution introduced mass-produced goods and the need for companies to sell their products to a wider market. By applying branding to packaged goods, the manufacturers could increase the consumer’s familiarity with their products in an effort to build trust and loyalty. Campbell Soup, Juicy Fruit Gum and Quaker Oats were among the first products to be ‘branded.’

In the 1900′s, companies adopted slogans, mascots and jingles that began to appear on radio and television. Marketers soon began to recognize the way in which consumers were developing relationships with brands in a social and psychological sense, and over time learned to develop their brand’s identity and personality traits; such as youthfulness, luxury or fun. Branding became more personal. This evolved into the practice we now know as “branding” today, where the consumers buy “the brand” instead of the product. This trend continued to the 1980s, and is often quantified in concepts such as brand value and brand equity.

In today’s modern digital age, the Internet and social media have had major impacts on branding in a very short time. Brands are now more connected to consumers than ever before across numerous “touch points”-websites, blogs, social media, videos, television, magazines, mobile phones, applications, games, events and even art installations are all common channels where brands are engaging consumers. Unlike 20th century practices where consumers were passive receivers of messages, today’s successful branding campaigns involve multidimensional, two-way communication where consumers participate, share, and interact with a brand. Branding has become a physical, social and psychological experience.

The “brand experience” is the concept that a company’s identity and design evoke certain sensations, feelings and cognitions for the consumer. Several dimensions can distinguish the brand experience: sensory, affective, intellectual, and behavioral. Such stimuli appear as part of a brand’s design and identity, packaging, communications, and environments. Prime examples of some of the most experiential brands are Victoria’s Secret, Apple and Starbucks. Not only is branding about the individual’s awareness of the brand, but the experience the brand brings to the individual; the prospect that the individual moves from awareness of the product to consideration, to loyalty, to advocate. Hewlett Packard CEO, Meg Whitman, says, “When people use your brand as a verb, that’s remarkable.” For example, “Google it,” “Skype date?” or “Photoshop that picture!”

A strong brand is a critical marketing asset, as important to your business as the product itself. In our rapidly changing and increasingly complex world, technology and human interaction are intersecting in new ways, creating an experience economy where trust, conversation and brand portability are crucial to remaining relevant. Big will no longer beat the small. It will be the fast beating the slow.

Online Chicago style writing services

Sometimes students normally find it hard to format their papers using the formatting style that the teacher has requested. One of this formatting style includes Chicago style. Teachers usually expect to receive papers that have been formatted properly according to what they have asked. Writing of Chicago style papers usually takes two forms. The first form includes writing of the papers using the bibliography and note system and the second include writing using the author date system. When writing Chicago style papers the nature of the style of the sources being used normally serve extremely well in determining the style that the student will prefer over the other style.

Writing Chicago style papers is usually easy; however, some students mostly find it hard when it comes to putting footnotes and end-notes. No matter the many years the student might have in writing Chicago style papers, they usually have doubt if they are doing what is right. In order to avoid the doubt, most students decide to seek form assistance from professionals who have experience in writing Chicago style papers. Chicago style writing company has experience writers who are professionals in writing Chicago style papers. These are writers who have qualities like no other in writing academic papers using Chicago style. In order to have remarkable class performance, students should buy Chicago style papers from this company.

Expert writers

Chicago style papers are usually written by writers who have received training and they are experienced in writing papers from any level of education. The writers ensure that the papers are written based on the standards of customer. Before they can start writing the papers, they have to make sure that it is assigned to that the writer who is an expert in that field. Chicago style papers writers possess the right skills in formatting Chicago style papers. The writers are specialized in numerous academic fields, which make it possible for them to serve the requirements and needs of all the students in different countries in the globe. The writers have gained unmatched experience because this is a company that has been operational for a while. Chicago style papers writers are aware of the different academic requirements by different learning institutions. Therefore, they have to ensure that the papers that they sell to the students have to be accepted by the lecturers.

High quality papers

All Chicago style papers have to be written according to the instructions that the writers have requested. This ensures that they meet the standard of the customer and that of the instructor. All Chicago style papers are normally written using proper grammar and have no language errors. The writers also check for plagiarism using the plagiarism software to check for any traces of plagiarized materials. This ensures that the papers are original. There is also a panel of editors who ensure that the proof read the papers so that to make sure that the writers clearly followed the customer’s instructions and the paper does not have language or grammar error.
Students who have the problem with writing Chicago style papers can contact with the writers in this company and buy Chicago style paper written following their instructions. The prices of this papers are affordable, and any student can manage the budget the also be able to, meet their daily needs.

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Start Selling Online With the Shopping Cart

You want to shop for a week’s supply at Wal-Mart and as you enter the store, you notice that all the shopping carts are gone. How would you feel? Of course, you’d feel like not shopping at all and switch to other stores where shopping carts are available. The same applies for online shoppers who wanted to make a more organized and one-way shopping, most especially if they’d purchase multiple items. A customer would always want it the easy way out and one way of letting them shop the easy way is through online shopping carts.

Shopping cart softwares have improved a lot as years passed and as e-commerce boomed to overcome a lot of tangible business out in the business world. Having an Online Shopping Cart Software is important and will reap you a lot of benefits both in short term and in the long run. Through a shopping cart, you would be able to cater the best shopping experience to your online customers like they’re in a virtual shopping mall picking up what they want and stashing it inside the cart for the cashier to bill them out.

Free vs Paid Shopping Carts

There are a lot of shopping cart softwares available; most of them are pay-to-use while some few are for free. Free shopping cart softwares may be very tempting to avail of because they are absolutely free of charge. Take note, however, that these free shopping cart softwares may be a good option while starting a business, when the customers are not that overwhelming yet. But try to anticipate when your business made it into the main stream. Surely, the free shopping cart software won’t be able to handle the demands of multiple customers in the long run. As compared with paid shopping carts, free carts are less stable and have less customer support available for technical difficulties.

Multi-Tasking Carts

There are available shopping cart softwares which come in a package making them more versatile than ever. Shopping cart packages allow for the users to perform multiple tasks at once.

Suggestive carts- Aside from the usual shopping cart where all the items to be purchased are stored temporarily, current carts also generate information about the customer’s history of previous purchases and offers them similar products which could catch their interests- this is through the power of cookies which collect previous information of users and dig them up for future use.

Search Tool- Search tool is also integrated in some shopping carts so shoppers won’t need to scour over the list of items. They can also sort these items out so that they can compare the prices, and all other essential information.

Cross Selling- Some carts can also be designed to do cross-selling such that there would be Hot Listed Items on a part of the cart which could raise the interest of a customer.

Computations of Fees- One important feature of a shopping cart is to make the job of the online seller easier so that before it reaches the Internet Merchant Account service, everything is already ironed out and ready for billing. Computation of taxes, shipping costs, discount rates and all other necessary calculations can be done by a shopping cart and this helps a lot in making the transaction smoother and more convenient.

Reporting- A shopping carts task doesn’t just end once the customer leaves the site and billed out by the IMA. The cart should also display reports to the online seller about the hottest items on the list, the overall sale for a certain time, the information about the traffic, the type of customers and all essential information necessary to improve the store.

Customizability of Design

The flexibility of the shopping carts is important so that it could be well adapted and customized according to the design or layout of the online store for which it is designed to work. By this feature, you can easily change the look of your store if it starts out to feel dull and monotonous. You should also see to it that the interface is user-friendly so that those persons with no idea about HTML or web designing can easily tweak the design up. There are also some shopping cart software providers who can customize the carts for you- all you need is to give them a logo of your store or tell them how you want those shopping carts to look like.

Shopping carts are very vital in the functioning of an ecommerce website. It gives heaps of benefits for both the seller and the customer. For this reason, be very careful and strategic in choosing the right shopping cart for your store. Just bear in mind those tips and points which should be looked into and surely, you’ll get the best shopping cart service suited for your business.