Branding: A Brand Is More Than a Logo

What is Branding?

Let’s face it, brands are everywhere. A brand is how we identify products, services, people, places and religions. Everything can be “branded,” however, a brand is more than just a logo or identity; it represents a symbolic construct created within the minds of people that consists of all the information, expectations and personality associated with a company, product or service. It can symbolize confidence, passion, belonging, or a set of unique values. A brand is an experience.

Branding has been around for more than 5,000 years. Historically, branding was used as a way for farmers to stamp their livestock, a way of saying, “that’s mine.” By the 20th century, it had evolved into more than just a way for farmers to mark their property; the industrial revolution introduced mass-produced goods and the need for companies to sell their products to a wider market. By applying branding to packaged goods, the manufacturers could increase the consumer’s familiarity with their products in an effort to build trust and loyalty. Campbell Soup, Juicy Fruit Gum and Quaker Oats were among the first products to be ‘branded.’

In the 1900′s, companies adopted slogans, mascots and jingles that began to appear on radio and television. Marketers soon began to recognize the way in which consumers were developing relationships with brands in a social and psychological sense, and over time learned to develop their brand’s identity and personality traits; such as youthfulness, luxury or fun. Branding became more personal. This evolved into the practice we now know as “branding” today, where the consumers buy “the brand” instead of the product. This trend continued to the 1980s, and is often quantified in concepts such as brand value and brand equity.

In today’s modern digital age, the Internet and social media have had major impacts on branding in a very short time. Brands are now more connected to consumers than ever before across numerous “touch points”-websites, blogs, social media, videos, television, magazines, mobile phones, applications, games, events and even art installations are all common channels where brands are engaging consumers. Unlike 20th century practices where consumers were passive receivers of messages, today’s successful branding campaigns involve multidimensional, two-way communication where consumers participate, share, and interact with a brand. Branding has become a physical, social and psychological experience.

The “brand experience” is the concept that a company’s identity and design evoke certain sensations, feelings and cognitions for the consumer. Several dimensions can distinguish the brand experience: sensory, affective, intellectual, and behavioral. Such stimuli appear as part of a brand’s design and identity, packaging, communications, and environments. Prime examples of some of the most experiential brands are Victoria’s Secret, Apple and Starbucks. Not only is branding about the individual’s awareness of the brand, but the experience the brand brings to the individual; the prospect that the individual moves from awareness of the product to consideration, to loyalty, to advocate. Hewlett Packard CEO, Meg Whitman, says, “When people use your brand as a verb, that’s remarkable.” For example, “Google it,” “Skype date?” or “Photoshop that picture!”

A strong brand is a critical marketing asset, as important to your business as the product itself. In our rapidly changing and increasingly complex world, technology and human interaction are intersecting in new ways, creating an experience economy where trust, conversation and brand portability are crucial to remaining relevant. Big will no longer beat the small. It will be the fast beating the slow.

Business Luncheon Manners Always Matter – Ten Tips From Your Strategic Thinking Business Coach

Every business day of the year, there are business lunches taking place. And every business day there are bad business luncheon manners being displayed and observed. Inexperienced staff members to experienced business executives commit these business manner blunders because too many people forget their manners at the business luncheon table. And these business lunch manner faux pas result in a negative image of the person committing them and the company they represent.

All business manners are essential to building relationships in today’s business world. People, who present themselves very favorably, will maximize their business potential. I am very passionate about business manners and believe very strongly in the results that follow the use of good business manners in every type of business setting you encounter. The potential for negative impacts is considerable in any business meeting and business luncheons are no exception. Improve your business luncheon meeting etiquette and you will witness positive results in such forms as attentiveness, comfort, clear communications, and trust.

Your Strategic Thinking Business Coach would like to offer the following ten (10) tips to ensure good business manners at your business luncheon meetings.

Business Luncheon Manners Tip #1: Use strategic thinking in planning your business luncheon meeting location. Think very carefully about choosing the right restaurant because your choice says a lot about you and about how you feel toward your guest(s). If you select a restaurant that is too casual or inexpensive the guest(s) may not feel valued. On the other hand, if you select one that is too extravagant and expensive they may perceive you as wasteful and wonder how prudent you will be with their money if you win their business. The strategic thinking approach is to suggest that your guest(s) select the place. Their choice will tell you a lot about them, too.

Business Luncheon Manners Tip #2: Know your guest’s business. Do your “homework” and learn everything you can about their business and current trends in their industry. The most strategic tool to do the homework is to do a Google search. The more you know about the guest’s company the more impressed they will be with you.

Business Luncheon Manners Tip #3: Whenever possible, meet at the other party’s office and accompany him or her to the restaurant. Suggesting that you will meet them at the selected restaurant may save a little time and may be okay only if the other party is someone you have met before and will easily recognize. This will help avoid any potential awkward or embarrassing moments such as each of you waiting for the other to arrive when each of you has already been seated.

Business Luncheon Manners Tip #4: Never assume your business guest is looking for a social encounter. Although people in a business setting can sometimes appear extremely friendly or open that doesn’t mean they have the slightest interest in meeting up with you after hours.

Business Luncheon Manners Tip #5: Always be prepared to engage in some well-informed small talk. Avoid awkward silences by having a few casual, non-business topics in mind. Ask your guest(s) interesting questions and let them know that you would like to know what they think. People enjoy giving their thoughts on things that interest them.

Business Luncheon Manners Tip #6: Don’t “bad mouth” the competition. A business meal gives you the chance to talk about the benefits and value you bring to your clients and customers. Saying negative things about your competition always is in bad taste. Commit to building solid business relationships by outperforming the competition, not by putting them down.

Business Luncheon Manners Tip #7: Never, ever talk with your mouth full! Unfortunately there are far too many otherwise successful executives who never learned that they should not talk with food in their mouths. Instead of talking with your mouth full, take small bites, so that you can quickly swallow if somebody asks you a question.

Business Luncheon Manners Tip #8: Drinking alcohol will impact your judgment; so unless your business guest(s) takes the lead, don’t suggest ordering any alcoholic beverages. If you are in a situation where the guest(s) take the initiative and orders alcohol, you can avoid an awkward situation by ordering something light like a wine spritzer. And then simply do not finish drinking it.

Business Luncheon Manners Tip #9: Always be kind to the wait staff. “Anyone who is nice to you but nasty to their server is not a nice person. Be polite to restaurant staff, no matter what happens. This can be tough but it will provide an opportunity to form a favorable impression upon your guest(s).

Business Luncheon Manners Tip #10: Never ever ask your guests to help you figure out the tip. It is hard to imagine anything tackier at a business luncheon meeting than showing someone how much you just spent on them. Anyone who can read a menu will already have a pretty good idea anyway. If you can’t read the check without your glasses, then have them with you at all times.

Why Is Digital Marketing Important For A New Start-Up?

Starting with a new start-up is not easy to work on. You need to keep a check on many things. There are many things that need attention. I mean everything the product the marketing process the product making process etc. from starting to ending you have loads of work when the start-up is new and you need to be careful too because the first impression is the last impression. Some of the people ignore the marketing process as if it is not necessary and then they think it is costing them much too. And if seen that normal marketing costs much but it’s not in the case of Digital Marketing Course in Delhi. If digital marketing is done then it is going to be of good use it will help your business grow and also it is what more of the peoples prefer these days.
So let’s see what you need to do for a new start-up?You need to see what is on trend and how can it be helpful for you- it is important for you to be the type of brand that can be easy to use in mobile phones these days it is necessary to be mobile ready. So you need to have online strategies where they can be available and that they are mobile-friendly so you need to have such websites and applications that are available on mobile phones too. You need to make sure that it is designed in such a way that it will reach to more and more people. If seen in studies mobile searches and use in online marketing s more than desktop use. So we can say that using the idea of setting things the way people find it easier is a lot of help when you are new.We all know the words attracts us a lot- in other words, content is what attracts people more in online marketing so if it is said that content is the king of attracting people in digital marketing it will not be wrong. Content is which can make your brand at a winning or may make you lose so what is more important is having a good content. The content having good quality without any grammatical mistakes as well as unique things will attract more and more people. Content is also a way of communicating with the costumes. So if you have a new start-up you need to have content enough to attract more and more people.You know social media contains more engagement than anything- when it comes to digital marketing then social media is a platform which will help you grow more. Social media is a platform which has people from all over the world so can’t deny that it will bring more traffic than anything. Digital marketing with social media is such an investment that will not let go of your hard work in vain it will give you better results and at the very fast time period. As a start-up, you should invest where you will get more response if you see that digital marketing is cost-effective as well time saver too while if seen in traditional marketing you have a long process and it expensive too.Digital marketing can bring you success- if we say that digital marketing is the best path towards success it will be no wrong to say it. Digital marketing if used and done properly can be a successful step towards success. It’s just that you need to be up to date every time its just a onetime investment and then the success is all your if you are a digital marketing person.If digital marketing is used then the engagement will be genuine- if we say that using digital marketing will bring us the genuine engagement of peoples and we can measure that how many people have engaged with us. So this is what the effect of digital marketing is in the start-ups and you know if you are a digital marketing person then you can target the customers of your choice. You can choose to whom you want to know about you.Customers need understanding which is possible only here- if we say that customers search for the place where they could be understood so if you are new then you need to make sure you can make your customers understand easily and in digital marketing, it is easy to make them understand. You should know what your customer you can need to be prepared at any hour your customer can ask for anything so all you need is to be well prepared.